December 2016

social-media-marketing

About Social Media Marketing

If you are a startup or new business in the online world you may only have a small budget for your internet marketing spend. If so, social media marketing may be of interest.  Social Media Marketing is a good way to market your business without spending big dollars on advertising, but the trade-off is that it takes time, at least to do it right.

The learning curve is not terribly steep, especially if you have used social media platforms for fun. Most people have been on Facebook and similar social media sites just for fun, so are used to how it all works. You may have even clicked on one of the ads you see on your page and bought something. Why did you click on it? Because it was something you were interested in.

So imagine having an ad in such a place for your own business. Other people are quite likely to click on it if they are interested in your product or service. The only difference is, now you will learn exactly how to make that ad. This is the backbone of the matter and is hidden from those who click on it as buyers.

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commercial-leasing

How to Find the Best Corporate Property to Lease

Professional legal advice will tell you that there are many different criteria to finding the best lease, but before you can even start to look at what is in the lease you have to find a new office building that suits. Here are some tips to help find the property best suited to your kind of business.

  • Know your target market. Only by knowing the market and where they are likely to be can you be sure of putting your business in the same place. While location is not that important for some, it can spell success or disaster for others. So if you have a coffee shop or a butcher’s shop you need to be right where the foot traffic is, but also where there is plenty of parking. If you sell bulk supplies of timber or hardware your business will be in the industrial area. But you’ll need room for larger vehicles to drive in and access their goods rather than multiple parking spaces for cars.

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