start-an-ecommerce-store

What You Need to Do to Start an Ecommerce Store

Business Advice, Website Development / /

Many businesses both large and small are consulting digital agencies such as Slinky in order to make use of the Internet to enlarge their business and increase their bottom line. Even sole traders can start up an ecommerce store from which to sell their product or advertise their services. In fact, a great many people have found success in doing this. If you are thinking about starting up such a project, here are some tips on what you need to do.

  • Create a plan. This will include several components such as deciding what to sell, finding out where to access it, working out how you will differ from the competition, locating your target market and getting the legalities and store policies into place.
  • Setting it up. There are many things to decide in this step. Will your store have phone support? What domain and plan will you use? What will be the name of your store? Will you use drop-shipping or have stored inventory and if the latter, where will you store it? Selling digital goods saves a lot of problems with storing and packaging. You need to create a special bank account and decide on your merchant account so that people can pay you. PayPal makes it easy, but they do take a percentage of each transaction.
  • Decide on your website details. It is essential to make your website easy to navigate, with all the important details highly visible. Make sure it is responsive so that people using iPhones and iPads can use it easily. A content management system (CMS) like WordPress will make it easy for you to add and edit content instead of relying on – and paying for – a website designer to do it each time. You will need to write the product descriptions, including all the relevant information to help customers make their choice. You also need to write your privacy policy and get an SSL certificate to protect customer’s credit card details. Get a marketing plan and to learn how to measure results with analytics.

…

What You Need to Do to Start an Ecommerce StoreRead More »

Adwords Marketing

Is Adwords Marketing Right for You?

Website Marketing / /

Once you start looking into ways and means to advertise your small business, you will soon come across the option of Adwords marketing offered by PPC experts like Slinky Internet Marketing. This usually refers to Google Adwords. Google makes it really easy for almost anyone to set up an Adwords, or pay per click campaign, with options for much of the work to be automated, but that is not to say it is the best way to create such ads. It can be an option for those who find the process difficult and tedious.

Part of the automation process is that the ads are placed onto websites without any input from you. The keywords you use are what determines where the ads are placed. It is important then to use the right keywords. Some words sound the same but have different meanings so you need to use the negative keywords function to weed these out. Otherwise you will be paying for clicks from people who are not in the least interested in your product.

…

Is Adwords Marketing Right for You?Read More »

twitter-social-media-market

Social Media Marketing Tips for Twitter

Website Marketing / , /

Twitter is a social media marketing platform that is sometimes overlooked by people with an online store because it is only text based – or was, that has changed now with one image allowed per post. Still, when you have a lot of products it is difficult to know what image to use. And since the text is not very long, you don’t get much chance to describe the product. So how can you use Twitter as a digital marketing platform? Here are a few tips from a digital agency to help you.

  • In actual fact, Twitter is stripped to the bare bones of social media marketing which makes it very easy and quick to use. Once you get used to ‘tweeting’ in short, succinct phrases you will find that your marketing efforts don’t take much time and can reward you much more than you would expect. You don’t have to set up a page, or worry about creating an interesting post that gives all the details. A few words and a URL and you’re done.

…

Social Media Marketing Tips for TwitterRead More »

Experienced Corporate Lawyer

Why You Need an Experienced Corporate Lawyer

Legal Advice / , /

Many people dream of of setting up their own business without really looking into it. While you may have special skills that would make a great business, you also need to know a lot about setting up and running it. In fact, you really need an experienced commercial lawyer to help you set the company up in the first place. Why?

For a start, there are four different business models, so which one is best for your business? What you choose can have a big impact on things like insurance, tax, asset protection and even legal costs. Rather than choose a model that suits you at the moment, you have to include your future vision for the business and ensure the model you choose will still be right for it when you expand.

…

Why You Need an Experienced Corporate LawyerRead More »

Leasing Business Premises

Tips for Leasing Business Premises

Business Advice, Legal Advice / /

If you start up a business that cannot be run from home, you will need to lease business premises. There is a great deal to consider and plan including getting professional advice from Perth lawyers and in this case, an experienced property lawyer because signing a lease will mean you are committed to pay a specific amount on a continual basis for the term of the lease. In addition, you may need to outfit the premises before you can start selling to get an income. Here are some of the things you will need to consider apart from the price.

  • The future needs of your business. You may need to expand, so are the premises large enough? If you expand in a different direction, is there anything in the lease that may prohibit you from selling different goods? Moving from the location after you have built up goodwill there can mean you are virtually starting all over again, so get it right the first time.

…

Tips for Leasing Business PremisesRead More »

Components of Your eCommerce Store

6 Necessary Components of Your eCommerce Store

Website Development / /

Once you have made a decision to start up an eCommerce store, there are several components that you will find essential whether you are going to choose a full service web design agency or a cheap web design company. In fact, it is wise to find out all about what you need even before the final decision is made.

For a start, some things – e.g. the shopping cart – will cost you, so you need to know whether or not you can afford them. That said, there are many ways of reducing costs; one of them is to use free services or a free trial period for when you first start up. That will allow you to have extra to spend on advertising.

So here are 7 necessary elements that your eCommerce store will need to get started: –

  • Since so many shoppers these days use their iPhones to shop, your website needs a responsive website interface by an expert such as Slinky. This means that button and other icons that they need to click on must have lots of space around them – enough for their finger to do the clicking rather than a tiny arrow from the cursor. You also need to choose the shopping cart with mobile functionality in mind. More about responsive here

…

6 Necessary Components of Your eCommerce StoreRead More »

power-of-attorney

More about Power of Attorney

Legal Advice / /

Since the Power of Attorney is a legal document it should always be stored in a safe place. In addition, copies should be given to the person you have appointed as attorney and your Perth family lawyers.  If the appointed attorney is going to deal with real estate in NSW on your behalf, the document should be registered with the Land and Property Information Division of the NSW Department of Lands. This is the only requirement for the document to be registered. When and if you revoke the Power of Attorney document, the cancellation should also be registered.

Why witnesses are needed

When you create a Power of Attorney there has to be witnesses that sign the document. These witnesses are meant to ensure that you understand what you are doing and believe that the person you appoint is capable of acting in your best interests. This prevents older people being manipulated into giving unscrupulous family members legal right to administer their estate to their own benefit.

…

More about Power of AttorneyRead More »

Logo Design

Basic Principles of Logo Design

Website Development / /

If your company needs a logo it is a sure bet that you want it to be unique, distinct, easily recognisable, practical, appropriate – and to have that wow factor that is difficult to explain, but you know when you see it. This is not so easy to do as it may sound, even for a good web designer with a great deal of experience. It takes discussion with the client and research of the company and of the general history of the business it represents, not to mention finding out what ideas, if any, have already been thought of.

However, there are certain basic principles of logo design that must not be forgotten in the general scramble to offer something that is different, but effective.

  • Simplicity – logo design that is overdrawn will not translate well to all media and when it must be really small will become blurry and indistinct. Look at some of the most well-known logo designs and you will see that the shapes and colours are really simple – think Nike and Apple for example.
  • Memorable – following closely behind simplicity, the design must be memorable. In fact a simple design is usually a memorable one because a single shape is easier to remember than something more complicated that has several elements. Being appropriate is part of it memorability.

…

Basic Principles of Logo DesignRead More »

Estate Planning

Two Main Aims of Estate Planning

Legal Advice / /

Once it was considered that only affluent people needed to bother with estate planning. But much depends on your idea of affluence. When compared with many Third World countries, many inhabitants of Australia could be considered affluent. According to experienced family lawyers if you have some assets, it would be a good idea to see your lawyer about estate planning. There are two main aims for this –

  1. It will help to avoid any financial hardship for your next of kin in the event of your death.
  2. It will minimise any family arguments about who should get what out of your assets.

While you may think the latter is not all that important, some family squabbles go on for decades and can really fracture a family, often forever. Then of course, there is one other good reason for estate planning and that is to reduce taxes. Some of the taxes that were once in force are no longer in existence, but there are always others to take their place, so you can’t avoid them completely. So estate and death duties are out, but capital gains tax is in, as well as other various taxes that may depend on just what your assets are. If you need help finding a lawyer, try this Lawyers List.

…

Two Main Aims of Estate PlanningRead More »

Ecommerce Website

How to Create Your Own Ecommerce Website

Website Development / /

If you have a desire to sell goods online then you’ve most likely considered how you will build your e-commerce website. There is no doubt that shopping cart websites are complex. They require not only a high quality, functional and usable layout and design, but also a secure and well thought out back end as well, in order to facilitate the financial transactions that will take place on the site.

An e-commerce website should be well planned, with every aspect of the site having a purpose and contribution to the overall goal of converting your website visitors into buyers of your products. There are now many options when it comes to building a shopping website. You can use an open source piece of software, you can pay a web developer to build your entire site from scratch, or, in the case of very small e-commerce sites, you can even simply use Paypal to build a simple shopping cart. The size of your website and your budget will determine which path you take.

Other important factors to keep in mind as you plan the design and functionality of your website include the following:

– Your domain name: this will be your branding opportunity so make sure you decide on a domain name that you are happy with and feel represents your products well.

…

How to Create Your Own Ecommerce WebsiteRead More »

web typography

Serious Thinking About Web Typography

Website Development / /

For those of you who have never had the occasion to learn how all this “font” or web typography stuff got started in the first place, 37Signals has a great post up about The Art of Computer Typography. It’s a great little history lesson on how hacker guru Donald Knuth basically brought typography to the computer age the way Moses brought the commandments down from the mountain.

It’s good to appreciate how your website’s font pairing setup can make the difference between visitors staying and leaving. There is something wonderful in the way a page full of well-laid-out, well-kerned type makes the reading experience easier for everyone. And of course, it wards you away from those dreadful yellow-on-red pages with Comic Sans text.

consumer electronics show convention season

Savvy, Savvy Tech News ON The Savviest Consumer Electronics Show

Tech News / /

Las Vegas! Hot as blazes (by American standards), seedy and cheesy, and crazy hyped all the time, but when the consumer electronics show convention season starts up it’s like they’re the top spot for geeks and electronic nerds. Might as well browse the list of things to look forward to at this year’s CES and get a lead on the next buzz early, because you’ll be hearing about at least some of it soon enough.

Our bets on what will pan out:

  • Ultrabooks – Hot! They’re just the next generation of laptops, after all.
  • Windows 8 – Let’s see, is Windows still relevant? Yeah, for a while. Hot!
  • 4K TV – Snoo-o-o-ore! Look, bigger, bustier TVs are just for rich wanks to show off. Nobody else really cares. We still like our black-and-white model with the knobs and rabbit-ears we got in 1955. Buying a $4000 unit doesn’t make the shows any better.
  • 3D – Snore. 3D just isn’t here yet. It’s like the flying car from Blade Runner.
  • Ice Cream Sandwich – Hot! Brilliant name, that.
  • Digital cameras – Ah, yeah, they’re very nice. Sorta hot, but where else can it go now?
  • Video content – Hot, but we agree that industry needs to get off the fence and make it more available. Naive international content barriers don’t help.
careless employees

Who Is The Least Secure Employee In Your Web Company?

Website Development /

Dark Reading has a thought-provoking post up about the popular buzzphrase “insider threat”, and, to the point, how it really doesn’t make sense as a term. The post advocates for a more fine-grained approach:

  • rogue employees – This is actually the darkest prospect, and yet entrepreneurs fear it the most while it actually happens the least.
  • security loss through incompetence – now we’re talking!
  • just plain leaks – through, for instance, trusting a third party and then their incompetence exposed you to risk.
  • outside attacker penetrating inside – really, every outside threat aims to become an inside threat.

Experience has proved out time and again, that under-trained or careless employees are the greatest threat vector. For every “Hollywood hacker” trying to get into your site, there’s a hundred receptionists setting their password to “1234”, a hundred associates using a malware-infected Windows PC to send mail, a hundred security guards who aren’t watching what they should, and a hundred coders who left a gaping exposure to XSS in your web page. It’s ridiculous to treat malicious attackers and mistakes all the same way.

Windows 8

Kiss Flash and Silverlight Goodbye on Windows 8

Website Development / , , /

Did you ever think you’d live to see the day when you’d read this headline? Here, wait, let’s hear it in OSNews’ own words first:

“The world’s most popular operating system will not be receptive to Flash, and Microsoft openly stating Flash is history pretty much means that as a platform for the web, it’s done. Flash may still serve a purpose in other ways, but the Flash most of us know and hate – that’s gone.”

Wha… ? Done? Gone? Flash? DOA? Belly-up? Bereft of life, resting in peace?

Yes, the MSDN developer website seems pretty sure about this. HTML5 is where it’s at now. Throw away those O’Reilly Actionscript manuals and beef up on your HTML5. Meanwhile, Apple Insider can barely keep the gloating out of its coverage of the story.

The hilarious irony in all of this? Linux, the platform the Adobe despised the most, is now the only platform that will give the time of day to Adobe. So, ah, Adobe, do you suppose Firefox Ubuntu users can expect their Flash plugin update on time for a change?

Instaview: Instagram to the Macs

Website Development /

InstaviewIconIt’s time to reveal what we’ve been working on these last few months, but first a little background. Instagram, an app available for iPhone is in the words of its creators at Burbn, “a fast, beautiful and fun way to share your life with friends.” The number of people who have adopted this service as their favorite way to share photos has been nothing short of amazing. A recent article puts its userbase at 5 million.

We too have enjoyed using the app over the last several months and have decided to provide a way for Instagram users to view these photos with a native Mac application.

Instaview allows you to easily set up one or more windows which will each show an Instagram photo stream. You can choose from several picture frames styles to showcase each photo stream. An overlay appears when you mouse over each stream window, allowing you to see more information about the photo being displayed. At that point you’re a click away from viewing who has liked or commented on the photo, further information about the Instagrammer, the ability to like the photo, follow the contributor or add your own comment. Our badging feature lets you know when new photos are available for viewing. Finally, each window can also become its own slideshow which will cycle through its stream’s photos.

online business

Running your online business like a rock star?

Business Advice, Website Development /

An interesting pocket of web design is found on Naldz Graphics, with a gallery of 40 websites of rock bands. Now, the point of this post is “look at designs, be inspired in your own designs” and in fact some of these might work better for businesses other than a band.

We asked our own resident rock ‘n’ roll expert (he has a Frank Zappa poster in his cubicle) to rate how these designs work for a band as a business case.

Here’s some of the verdicts:

…

Running your online business like a rock star?Read More »

Internet Usage

Your Wealth Affects Your Internet Usage

Tech News /

A stunning new report from Fast Company asks Why Are the Rich So Good at the Internet? It kind of seems obvious at first, but even within the tiers of people well-able to afford technology, there’s a difference in how much you use the Internet depending on your income.

The report is fascinating, and puzzling. But we think we can make some guesses as to what’s going on (take these with a grain of salt; they’re just theories):

  • The rich have more leisure time, so more time to play online.
  • The rich got that way through being thrifty, so they’re keener to use online shopping to find a bargain.
  • The rich have higher-tech jobs, so they’re naturally more Internet-savvy.
  • The rich are better educated, so they know more about what computers can do.
  • The rich have been able to afford computers for a longer time and so are more experienced. This is a little Easter egg – a $40,000/year and $80,000/year salary can afford the same computer – in 2010. In 1990, computers were much more expensive compared to the cost-of-living then, so only the richer household could have afforded them then. The poorer users have to catch up in learning.

An enhancement for UIAlertView

Tech News /

I like objective-c protocols, and I am a fan of the interface oriented designs that it allows for. But, sometimes the indirection of using a selector with a defined signature just works better, and the problem is that UIAlertView does not take a selector. Instead, UIAlertView defines a protocol, UIAlertViewDelegate, that the alert’s delegate adopts to receive notification of the user intent. To be fair, UIAlertView communicates a bit more information back to it’s delegate than the target of an NSAlert, and the UIAlertViewDelegate protocol does a fine job achieving that goal. 99% of the time, however, I want to show an alert and have it call my named selector when it is done. To that end, I finally busted out the admittedly tiny class that does the job.

Now in my client code I show an alert like this:

RSAlert* alert = [[RSAlert alloc] initWithTitle: @“Title” message: @“Message!” target: self selector: @selector(dismissedAlert:buttonIndex:) cancelButtonTitle: @“OK” otherButtonTitles: nil];

 

and handle the result with a selector, similar to NSAlert:

…

An enhancement for UIAlertViewRead More »

hiring an online freelance web designer

Hmmmm, Good Advice For Being A Good Client

Website Development / /

We jumped when we saw the title of the post: How to be a good client, but then when we read the content, it wasn’t what we had in mind. Don’t get us wrong, it’s all good advice, but we’d really like to take this time to advise readers on how to get the most out of hiring an online web design agency:

1. Link to an example of what you want. As they say, a picture is worth a thousand words. You can talk to a designer all day, “I want an arty header and a side link bank, but it should move with the scrollwheel and have green and blue colors…” That can still be interpreted 100 different ways. Find a picture to start with, then detail how you want it different.

2. Take the designer’s / developer’s word for it. We don’t know how many clients out there have made their own lives miserable by saying “I want the whole site in Flash.” or “Can I get it with animated GIFs and use this big image as the background?” You hire an expert; if they say that something isn’t a good idea, listen to them. That’s what you’re paying them for is to know their stuff!

…

Hmmmm, Good Advice For Being A Good ClientRead More »

Mashups and APIs

The Irresistible Draw of Mashups and APIs

Website Development / /

It’s worth checking in over at Programmable Web once in awhile just to see what they’re up to, with their API discoveries. Google, Twitter, Flickr, and all, the defining mark of a popular Web 2.0 service is whether people do things with your API.

Notable developments from just one recent week:

  • Comedy on Spotify – A directory of comedians and their albums, with video clips for sampling, mashed up out of Freebase and Last.fm. Just dive right in and look for the wit who tickles you the right way.
  • Today’s Special – A Google Wave bot serving up quotes, words, horoscopes, sports scores, and whatnot.
  • Tickets Suck – A Twitter and Twilio mashup that reminds you to move your car so you don’t get a ticket.
  • Quote Relish – A real-time news ticker using the Freebase and Moreover APIs.

Mashups and APIs are an exciting tech trend that’s worth keeping track of, because new gizmos are getting invented every day. This is something we couldn’t do only a decade ago. But even more fascinating is the potential that mashups have; they represent evolution at a lightning pace. Ideas build on ideas, just the way innovation is supposed to work!

iPhone Animation Sequence

Website Development /

When writing Postage and WORD SPIN we encountered the same problem again and again: the need to chain a sequence of animations together. For example, when the user navigates to the next page we first animate away the controls for the current view, switch views, then animate the controls in for the new view. Initially, we set the UIView delegate and then in our specified selector implementation kicked off the next animation which itself would eventually call back into a completion selector, and so on. But it’s largely the same code over and over, and you either need a bunch of similar looking animationDidStop implementations, or a single implementation that branches based on the animation identifier. For example:

…

iPhone Animation SequenceRead More »

Warning : Love hurts…

Website Development /

Sometimes the ones you love reject you. If you are an iPhone developer this is probably a concept with which you are already intimately familiar. We love developing for the iPhone, but sometimes the App Store and its app review process leaves us feeling a little dejected.

One of our applications was just rejected about halfway through the review process and it seemed like a unique enough situation that it was worth sharing as a warning to our comrades in the trenches.

Over the past couple of weeks, there have been several reports of iPhone Apps being rejected for use of private APIs. Many of the rejections are from developers that have used the extremely popular Three20 library from ex-iPhone developer Joe Hewitt. The developing consensus is that recently Apple has started using a static code analyzer to flag applications that have used private API calls.

…

Warning : Love hurts…Read More »

Illustrator

Mock-Up Solutions That Are Not Photoshop

Website Development / , , /

This may come as an astonishing shock to some people, but Adobe Photoshop is not the only application in the world!

Perhaps we could bring some fresh viewpoints to our design process, if we tried another tool just once…

  • Illustrator – Scalable Vector Graphics, for instance. That’s actually closer to what the final product looks like anyway, and SVG editors are ever so much more graceful handling text than Photoshop. You might also try the free (and excellent) Inkscape.
  • Fireworks – Superior for some functions, such as object handling, vectors, and the slicing/exporting of images.
  • Xara Xtreme – Never heard of it, did you? Check it out, it’s a vector editor on steroids. It can even handle Flash and build web prototypes right in the app!
  • Balsamiq Mockups – Another new player in the field, this one was designed by an ex-Adobe employee. It’s specialized to just do web design mock-ups.
  • Pen and Paper! – Too many people knock this. Drawing on paper lets you stop thinking about the interface and tap your artistic thinking. People forget that creating a web document is an art. It’s also much more satisfying to tear up a design you don’t like than it is to delete it!
Code injection

Code injection into a user-accessible text field

Website Development / , /

This is the biggest risk for the modern social web, because nearly every website has a comment or feedback form where visitors can enter content and post it to your page for other visitors to see. Now, what happens when you type some Javascript into a comment form on your blog and post it? How about an SQL database query, or some rogue PHP code? How about accessing your site with the malicious code in the address bar?

Attackers will look for any vector that can be used to sneak a line of executable code onto your web server. Remember, all they need is to get one line through, and they’ve got a foothold. For example, an HTML tag called ‘iframe‘ can be used to embed another web page into the host web page. Setting the iframe’s attributes to ‘width=0’ and ‘height=0’ can keep it hidden. But the target of the iframe might be a web server on the other side of the world with a Javascript attack that will steal your user’s data or install malware on your user’s computer. This is just one of the many tricks out there.

…

Code injection into a user-accessible text fieldRead More »

InDesign CS4 : Developer View

Website Development /

The recently released InDesign CS4 comes packed with a long bullet-list of new features. Here are a few that stand out from a Creative Suite developer’s perspective :

GREP pattern matching for styles

You can now set a style to apply to a range of text that matches a grep-style pattern. For instance you could use a pattern like :

'@/:[:space:]]+>@[a-zA-Z_.]+?.[a-zA-Z]{2,3}'

to automatically apply a specific style to anything that looked like an email address. I’m not sure what the intersection is between page layout designers and grep pattern wizards, but the nerd in me loves the idea.

…

InDesign CS4 : Developer ViewRead More »

WWDC 2006 Decompression

Tech News /

Fellow sheep Matt Joss and I spent the last week at Apple’s annual developer conference, WWDC. This year’s conference came with a preview of the next version of the Macintosh operating system, Mac OS X 10.5, code named Leopard. Although we can only publicly discuss what was revealed in the keynote speech, let me assure you there are many exciting things under the hood that look to make Leopard interesting. I am personally really excited by the new CoreAnimation framework and advances in CoreImage and other graphics technologies in Leopard. Updates to the development tools like Xcode 3.0 and technologies like iChat Theatre and Time Machine are also tantalizing to the extreme. I can’t wait to spend some quality time with our preview seed.

While I hope to be able to write some more in-depth analysis of the publicly revealed goodies in 10.5, I’ll leave my one observation for now centered around speculation of what was not revealed. If you watched the keynote you probably noticed that iChat and other applications that were brushed metal in 10.4 are now sporting something closer to the unified toolbar look found on applications like Mail in Tiger. I predict that Leopard will see the (long anticipated by many) death of brushed metal. If you couple this detail with the observation of what appeared to be a metal-skinned finder in the public demos, I think its not to much of a stretch to imagine that the infamous and much maligned Finder will see some changes for the final release of 10.5. Dare we dream of improved UI consistency and a better Finder all in one release? Perhaps a future sans beach-balling network shares with one UI to bind them all is more than just a dream…

…

WWDC 2006 DecompressionRead More »

Magma AI Page

Website Development /

Overview:
Apply Core Image effects to Illustrator artwork

Magma Effects™ allows you to apply a variety of new raster effects to text, paths and images in your Adobe® Illustrator® documents. Apply special effects such as star-shines, lenticular halos or zoom blurs. Make your artwork stand out with style by applying spotlight, bloom or shaded material effects. Over 100 raster effects are at your fingertips instantly.

Easy to use and lightning fast  

Simply select the artwork to enhance in your document and apply the Magma Effects filter or live effect to gain access to all of the Core Image filters available in OS X Tiger. Change parameters with real time previews while you add effects to the chain as needed. When you are done editing, the effects are applied directly to your artwork just like the live effects you already use.

Features:

…

Magma AI PageRead More »

Graphics And Website Design

Graphics And Website Design

Website Development / , /

Of course, the fact that these graphics makes your website pleasing to view is also extra helpful. Graphics in your website can also make your website easy to view and also easy to understand. Many people will have trouble reading long texts and deriving information from them.

By embedding all relevant information in your graphics, you are guaranteed to convey the needed information to your visitors.

However, there are some tips that you need to follow whenever you are using graphics in your website. Although flashy graphics can be helpful in impressing your visitors, they can also be a detriment to you.

The main reason for this is because of the fact that flashy graphics and animations can have long loading times. Hence, when your visitor clicks your website, then he or she may not have enough patience to wait for your graphics to load in to your website. In fact, graphics that take too long to load can cause you to lose visitors instead of gaining them. Thus, you should make sure to use graphics that load relatively fast and you should try to refrain from complex animations in your graphical design.

MagmaPage

Tech News /

Apply Core Image effects to InDesign images

Magma Effects™ allows you to apply a variety of image-enhancement and stylizing effects directly to any bitmap image placed in Adobe® InDesign®. Enhance photos with color adjustments, sharpening or white point adjustment. Apply special effects such as star-shines and zoom-blurs or glass distortion. Make your images stand out with style by applying spotlight, bloom or shaded material effects. All without leaving Adobe® InDesign® for another application.

Easy to use and available directly in InDesign  

Simply select the image in your InDesign® layout and bring up the Magma Effects dialog to gain access to any of the Core Image filters available in OS X Tiger. Change filter parameters with real time previews while you add effects to the chain as needed. When you are done editing, press the apply button to save your edits and instantly update the image back in your layout.

Features:

…

MagmaPageRead More »