These days every business should have an online presence. Doing business in the present day is not like it was a decade or more ago. With laptops, tablets and iPhones, your customers or clients spend a lot of their time online so this is where you must be, otherwise your business will not be as successful as it should be.
But getting online is not as simple as throwing up any kind of website and hoping you will be found. Consulting a professional digital marketing agency before you start will enable you to get up and running without making many of the mistakes that can hinder your business and make it look amateurish, not to mention bury it many pages below the top search engine results.
Just as you wouldn’t dream of designing your own logo without any professional help, or writing out and designing an advertising brochure by yourself, so you need to consult a professional digital marketing agency to ensure you get all the components right. After all, your business website is basically a marketing tool, just like a big ad in the newspaper was for businesses long ago – and still is, to some extent.
The difference with a website is that it has the potential to reach people worldwide for many years and allow them to buy no matter what time of day or night it is – or what day of the week it is. No newspaper ad can accomplish that. But your website may not reach its full potential for advertising your business unless it is designed professionally.
In fact, it can actually turn people away if it is poorly designed, slow to load, or does not properly inform people of what you have to offer. With a website you only have about 3 seconds to grab a visitor’s attention and convert them into a customer. That means your content needs to be short and to the point, while still containing everything any potential client would need to know.
A professional digital marketing agency will be able to design your website so that it attracts search engines as well as people, informs visitors what you offer and explains what the benefit of it is to them and point them in the direction of further information. The professionals will ensure there are no mistakes in your website design, like not enough information or the page taking too long to load.
They can ensure there is a crisp, clean interface that is easy to navigate and makes the customer feel safe in giving you their credit card details if you are selling, or their personal information if you need their email address for your database. If you want to be online, you may as well have it done properly the first time.