How To Ensure Your Marketing Emails Get Read

Email Marketing

If you are not tracking open rates for any of your email marketing campaigns then you should be. If you did check your tracking numbers you may be shocked at how few of the emails that you send actually get opened.

There can be many reasons for this, and it can be very frustrating, spending time making sure your email is as good as it can be, only to see more than half your subscribers don’t even open it. However, there are some actions which you can take to improve open rates and one of the most effective is to improve the subject lines of the emails you send.

One of the most obvious reasons subject lines can impact on open rates is that many people simply scan the subject lines when checking their email, and if they like it they open the email, and if they don’t it gets trashed. This might sound brutal but it is the reality.

Making your subjects more appealing means they must first spark interest in the person looking at them and this interest can fall into one of three specific categories.

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Choosing a Niche For Your ECommerce Store

ECommerce Store

If you have decided to open an eCommerce store, is it going to be a general store or a niche store? If you are unsure what the difference is, it’s simply that a general store will sell to any market, and a niche store will focus on selling products which relate a specific subject.

An example of a general eCommerce business could be one that sells t-shirts, caps and other printed goods across all sorts of subjects such as pets, sports, types of employment and hobbies. A niche eCommerce store which also sells t-shirts etc will only sell them if they are within the niche the business targets, such as dog lovers, golfers, teachers or camping enthusiasts, for example.

The main benefit of starting an eCommerce business which targets a specific niche, rather than across general markets, is you can very easily identify those who have an interest in your niche. You will also find that people within a niche can be very passionate about it, and often buy everything they can which relates to it. This will not be the case if your products are more generally targeted.

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Leasing Disputes under Australian law and Commercial Tenancy Tribunal

Leasing Disputes

Under Australian law, as soon as an individual signs a commercial lease, he is legally bound to fulfil all terms and conditions of the lease, including the payment of rent, for the whole duration of the lease. Verbal agreements to change the lease are not binding in Australia. If a tenant and the landlord (the individual or business entity leasing the premises) desires to amend the terms and conditions of the lease, such amendments must be set forth in writing, usually with the participation of commercial lawyers such as Lynn & Brown on one side and another firm representing the other side. Both the tenant and landlord must consent to any alterations in the lease. If both the tenant and landlord are completely aware of and consent to the lease conditions, there should be no disputes. Common grey areas, or the areas for confusion involve rent increases and lease renewals.

One of the reliable means of handling leasing disputes is mediation. A hearing by a special tribunal may be viewed as another way to remedy leasing conflicts and disputes. Each State and Territory of Australia has its own tribunal that specialises in handling commercial tenancy disputes. Thus, ACT Tenancy Tribunal was established in 1994 to handle disputes concerning retail premises, or premises located in a shopping centre and small commercial premises that are not located in a shopping centre. The ACT Tenancy Tribunal presently rests its decisions on the Leases (Commercial and Retail) Act 2001.[1]

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The Double Edged Sword of Your Personal Appearance

personal appearance

If you are a woman in business you may have become aware that your personal appearance can be a double-edged sword. You do everything to make yourself attractive and presentable for the job only to find you can’t advance because someone thought you were too attractive and that would distract the male employees. If you’ve been in business for some years and have wondered if you should get Botox treatment for those fine wrinkles, take this into account.

Of course you want to look your best, but the trouble is that if you appear too attractive you’ll have to work twice as hard to make people take you seriously. Those with suspicious minds may have other thoughts on how you got the job in the first place or how you managed to keep it. This is why it’s good to go with what you like and don’t pay too much attention to what other people think of you.

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What Should be in Your Business Plan

Business Plan

Behind every successful business there is a comprehensive business plan. According to experienced financial planners Andep, there are many things this plan should contain, apart from your personality, including a financial planning section. This should be written by a financial advisor, or at least from information they have provided. Having a financial planner to help will show any lenders that you are serious about your business and they will be able to quickly see whether it is a viable investment opportunity for them.

Here are some of the other things that should be in your business plan: –

  • The title page is more important than you might think. By including this page your lenders will be able to quickly see what the plan is for and general information about it.

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Business & Your Appearance

Dress-Sense-in-Business

It is said that a woman’s age is told by her hands rather than her face. Whether that is true or not, many women in business turn to cosmetic surgery in particular botox in order to present a smooth and young looking face to the world. But if the back of their hands are wrinkled and spotted, their age is still going to show up. That is why it’s important to take care of your hands as well as your face.

There are many facial cosmetics that can hide small veins or age spots on the face, but not as many for the hands. In any case, you need to wash your hands often and that would remove the make-up on them. The best way to keep hands looking young is to slather them in moisturiser at night and after washing them.

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About Social Media Marketing

social-media-marketing

If you are a startup or new business in the online world you may only have a small budget for your internet marketing spend. If so, social media marketing may be of interest.  It is a good way to market your business without spending big dollars on advertising, but the tradeoff is that it takes time, at least to do it right.

The learning curve is not terribly steep, especially if you have used social media platforms for fun. Most people have been on Facebook and similar social media sites just for fun, so are used to how it all works. You may have even clicked on one of the ads you see on your page and bought something. Why did you click on it? Because it was something you were interested in.

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How to Find the Best Corporate Property to Lease

commercial-leasing

Professional legal advice will tell you that there are many different criteria to finding the best lease, but before you can even start to look at what is in the lease you have to find a property that suits. Here are some tips to help find the property best suited to your kind of business.

  • Know your target market. Only by knowing the market and where they are likely to be can you be sure of putting your business in the same place. While location is not that important for some, it can spell success or disaster for others. So if you have a coffee shop or a butcher’s shop you need to be right where the foot traffic is, but also where there is plenty of parking. If you sell bulk supplies of timber or hardware your business will be in the industrial area. But you’ll need room for larger vehicles to drive in and access their goods rather than multiple parking spaces for cars.

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Web Design Tips to Help Your Business Succeed

Web Design

In many cases the web designs of yesterday are now thought to be inefficient because they clutter up the website and give visitors so many options that they see leaving the website as an easier option. In 2016, the emphasis is on de-cluttering the look and feel of the website and only offering one or two options.

At the same time, websites must be responsive so that users of touch-screen iPhones and tablets can still access them and do all they want to on the website with their device. According to Slinky Web Design, to achieve this some of the features we have become used to in website design are gradually disappearing or changing to improve the user experience. Here are some tips to help your business succeed with a modern, responsive web design.

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What You Need to Do to Start an Ecommerce Store

start-an-ecommerce-store

Many businesses both large and small are consulting digital agencies such as Slinky in order to make use of the Internet to enlarge their business and increase their bottom line. Even sole traders can start up an ecommerce store from which to sell their product or advertise their services. In fact, a great many people have found success in doing this. If you are thinking about starting up such a project, here are some tips on what you need to do.

  • Create a plan. This will include several components such as deciding what to sell, finding out where to access it, working out how you will differ from the competition, locating your target market and getting the legalities and store policies into place.

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6 SEO Practices Google Frowns On

SEO Practices Google Frowns On

According to SEO Perth Experts, SEO practices can really help you to success in your website business, whether you want traffic that converts to customers or who will sign up for something you offer for free. As with most things, some people try and trick the search engines into giving them a high ranking, but increasingly these practices not only show them up in a bad light, but may completely ruin what could have been a bonafide, successful business.

Here are 6 SEO practices to avoid if you want the search engine gods to smile on your website.

  • Keyword stuffing. This is using keywords much more than is necessary for good grammar and relevant information. Some people even put in keywords to the extent that the sentence simply does not make any sense. Search engines are increasingly aware of this and will certainly not rank your website high if you do it.

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Is Adwords Marketing Right for You?

Adwords Marketing

Once you start looking into ways and means to advertise your small business, you will soon come across the option of Adwords marketing offered by PPC experts like Slinky Internet Marketing. This usually refers to Google Adwords. Google makes it really easy for almost anyone to set up an Adwords, or pay per click campaign, with options for much of the work to be automated, but that is not to say it is the best way to create such ads. It can be an option for those who find the process difficult and tedious.

Part of the automation process is that the ads are placed onto websites without any input from you. The keywords you use are what determines where the ads are placed. It is important then to use the right keywords. Some words sound the same but have different meanings so you need to use the negative keywords function to weed these out. Otherwise you will be paying for clicks from people who are not in the least interested in your product.

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Social Media Marketing Tips for Twitter

twitter-social-media-market

Twitter is a social media marketing platform that is sometimes overlooked by people with an online store because it is only text based – or was. With more people consulting professional internet business consultants that has changed now with one image allowed per post. Still, when you have a lot of products it is difficult to know what image to use. And since the text is not very long, you don’t get much chance to describe the product. So how can you use Twitter as a social media marketing platform? Here are a few tips to help you.

  • In actual fact, Twitter is stripped to the bare bones of marketing which makes it very easy and quick to use. Once you get used to ‘twittering’ in short, succinct phrases you will find that your marketing efforts don’t take much time and can reward you much more than you would expect. You don’t have to set up a page, or worry about creating an interesting post that gives all the details. A few words and a URL and you’re done.

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Why You Need an Experienced Corporate Lawyer

Experienced Corporate Lawyer

Many people dream of of setting up their own business without really looking into it. While you may have special skills that would make a great business, you also need to know a lot about setting up and running it. In fact, you really need an experienced Perth commercial lawyer to help you set the company up in the first place. Why?

For a start, there are four different business models, so which one is best for your business? What you choose can have a big impact on things like insurance, tax, asset protection and even legal costs. Rather than choose a model that suits you at the moment, you have to include your future vision for the business and ensure the model you choose will still be right for it when you expand.

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Tips for Leasing Business Premises

Leasing Business Premises

If you start up a business that cannot be run from home, you will need to lease business premises. There is a great deal to consider and plan including getting professional advice from Perth lawyers and in this case, an experienced property lawyer because signing a lease will mean you are committed to pay a specific amount on a continual basis for the term of the lease. In addition, you may need to outfit the premises before you can start selling to get an income. Here are some of the things you will need to consider apart from the price.

  • The future needs of your business. You may need to expand, so are the premises large enough? If you expand in a different direction, is there anything in the lease that may prohibit you from selling different goods? Moving from the location after you have built up goodwill there can mean you are virtually starting all over again, so get it right the first time.

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Consult a Professional Digital Marketing Agency Before Going Online

Digital Marketing Agency

These days every business should have an online presence. Doing business in the present day is not like it was a decade or more ago. With laptops, tablets and iPhones, your customers or clients spend a lot of their time online so this is where you must be, otherwise your business will not be as successful as it should be.

But getting online is not as simple as throwing up any kind of website and hoping you will be found. Consulting a professional digital marketing agency before you start will enable you to get up and running without making many of the mistakes that can hinder your business and make it look amateurish, not to mention bury it many pages below the top search engine results.

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6 Necessary Components of Your eCommerce Store

Components of Your eCommerce Store

Once you have made a decision to start up an eCommerce store, there are several components that you will find essential whether you are going to choose a full service web design agency or a cheap web design company. In fact, it is wise to find out all about what you need even before the final decision is made.

For a start, some things – e.g. the shopping cart – will cost you, so you need to know whether or not you can afford them. That said, there are many ways of reducing costs; one of them is to use free services or a free trial period for when you first start up. That will allow you to have extra to spend on advertising.

So here are 7 necessary elements that your eCommerce store will need to get started: –

  • Since so many shoppers these days use their iPhones to shop, your website needs a responsive website interface by an expert such as Slinky. This means that button and other icons that they need to click on must have lots of space around them – enough for their finger to do the clicking rather than a tiny arrow from the cursor. You also need to choose the shopping cart with mobile functionality in mind. More about responsive here

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More about Power of Attorney

power-of-attorney

Since the Power of Attorney is a legal document it should always be stored in a safe place. In addition, copies should be given to the person you have appointed as attorney and your Perth family lawyers.  If the appointed attorney is going to deal with real estate in NSW on your behalf, the document should be registered with the Land and Property Information Division of the NSW Department of Lands. This is the only requirement for the document to be registered. When and if you revoke the Power of Attorney document, the cancellation should also be registered.

Why witnesses are needed

When you create a Power of Attorney there has to be witnesses that sign the document. These witnesses are meant to ensure that you understand what you are doing and believe that the person you appoint is capable of acting in your best interests. This prevents older people being manipulated into giving unscrupulous family members legal right to administer their estate to their own benefit.

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Basic Principles of Logo Design

Logo Design

If your company needs a logo it is a sure bet that you want it to be unique, distinct, easily recognisable, practical, appropriate – and to have that wow factor that is difficult to explain, but you know when you see it. This is not so easy to do as it may sound, even for a logo designer with a great deal of experience. It takes discussion with the client and research of the company and of the general history of the business it represents, not to mention finding out what ideas, if any, have already been thought of.

However, there are certain basic principles of logo design that must not be forgotten in the general scramble to offer something that is different, but effective.

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Two Main Aims of Estate Planning

Estate Planning

Once it was considered that only affluent people needed to bother with estate planning. But much depends on your idea of affluence. When compared with many Third World countries, many inhabitants of Australia could be considered affluent. According to experienced family lawyers Robertson Hayles, if you have some assets, it would be a good idea to see your lawyer about estate planning. There are two main aims for this –

  1. It will help to avoid any financial hardship for your next of kin in the event of your death.
  2. It will minimise any family arguments about who should get what out of your assets.

While you may think the latter is not all that important, some family squabbles go on for decades and can really fracture a family, often forever. Then of course, there is one other good reason for estate planning and that is to reduce taxes. Some of the taxes that were once in force are no longer in existence, but there are always others to take their place, so you can’t avoid them completely. So estate and death duties are out, but capital gains tax is in, as well as other various taxes that may depend on just what your assets are. If you need help finding a lawyer, try this Lawyers List.

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How to Create Your Own Ecommerce Website

Ecommerce Website

If you have a desire to sell goods online then you’ve most likely considered how you will build your e-commerce website. There is no doubt that shopping cart websites are complex. They require not only a high quality, functional and usable layout and design, but also a secure and well thought out back end as well, in order to facilitate the financial transactions that will take place on the site.

An e-commerce website should be well planned, with every aspect of the site having a purpose and contribution to the overall goal of converting your website visitors into buyers of your products. There are now many options when it comes to building a shopping website. You can use an open source piece of software, you can pay a web developer to build your entire site from scratch, or, in the case of very small e-commerce sites, you can even simply use Paypal to build a simple shopping cart. The size of your website and your budget will determine which path you take.

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4 Reasons to Make a Will

make-a-will

When you are young and just starting out, you don’t think too much about the need for family lawyers. They spend most of their time working out ways to enjoy life and have more fun, about their career choices and how long it will be before they get their dream job.  In fact, very little time is spent thinking about worst case scenarios or the end of life. That is why so many young people do not even think to make a Will.

However, if the unthinkable should happen – and statistics show that it happens more often than we would like to believe – your assets, be they ever so few, would not be likely to go to your loved ones unless you have a Will.

Here are 4 reasons to act responsibly by making a Will.

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Serious Thinking About Web Typography

web typography

For those of you who have never had the occasion to learn how all this “font” or web typography stuff got started in the first place, 37Signals has a great post up about The Art of Computer Typography. It’s a great little history lesson on how hacker guru Donald Knuth basically brought typography to the computer age the way Moses brought the commandments down from the mountain.

It’s good to appreciate how you website’s font setup can make the difference between visitors staying and leaving. There is something wonderful in the way a page full of well-laid-out, well-kerned type makes the reading experience easier for everyone. And of course, it wards you away from those dreadful yellow-on-red pages with Comic Sans text.

Savvy, Savvy Tech News ON The Savviest Consumer Electronics Show

consumer electronics show convention season

Las Vegas! Hot as blazes (by American standards), seedy and cheesy, and crazy hyped all the time, but when the consumer electronics show convention season starts up it’s like they’re the top spot for geeks, electricians and electronic nerds. Might as well browse the list of things to look forward to at this year’s CES and get a lead on the next buzz early, because you’ll be hearing about at least some of it soon enough.

Our bets on what will pan out:

  • Ultrabooks – Hot! They’re just the next generation of laptops, after all.
  • Windows 8 – Let’s see, is Windows still relevant? Yeah, for a while. Hot!
  • 4K TV – Snoo-o-o-ore! Look, bigger, bustier TVs are just for rich wanks to show off. Nobody else really cares. We still like our black-and-white model with the knobs and rabbit-ears we got in 1955. Buying a $4000 unit doesn’t make the shows any better.
  • 3D – Snore. 3D just isn’t here yet. It’s like the flying car from Blade Runner.
  • Ice Cream Sandwich – Hot! Brilliant name, that.
  • Digital cameras – Ah, yeah, they’re very nice. Sorta hot, but where else can it go now?
  • Video content – Hot, but we agree that industry needs to get off the fence and make it more available. Naive international content barriers don’t help.

Who Is The Least Secure Employee In Your Web Company?

careless employees

Dark Reading has a thought-provoking post up about the popular buzzphrase “insider threat”, and, to the point, how it really doesn’t make sense as a term. The post advocates for a more fine-grained approach:

  • rogue employees – This is actually the darkest prospect, and yet entrepreneurs fear it the most while it actually happens the least.
  • security loss through incompetence – now we’re talking!
  • just plain leaks – through, for instance, trusting a third party and then their incompetence exposed you to risk.
  • outside attacker penetrating inside – really, every outside threat aims to become an inside threat.

Experience has proved out time and again, that under-trained or careless employees are the greatest threat vector. For every “Hollywood hacker” trying to get into your site, there’s a hundred receptionists setting their password to “1234”, a hundred associates using a malware-infected Windows PC to send mail, a hundred security guards who aren’t watching what they should, and a hundred coders who left a gaping exposure to XSS in your web page. It’s ridiculous to treat malicious attackers and mistakes all the same way.

Kiss Flash and Silverlight Goodbye on Windows 8

Windows 8

Did you ever think you’d live to see the day when you’d read this headline? Here, wait, let’s hear it in OSNews’ own words first:

“The world’s most popular operating system will not be receptive to Flash, and Microsoft openly stating Flash is history pretty much means that as a platform for the web, it’s done. Flash may still serve a purpose in other ways, but the Flash most of us know and hate – that’s gone.”

Wha… ? Done? Gone? Flash? DOA? Belly-up? Bereft of life, resting in peace?

Yes, the MSDN developer website seems pretty sure about this. HTML5 is where it’s at now. Throw away those O’Reilly Actionscript manuals and beef up on your HTML5. Meanwhile, Apple Insider can barely keep the gloating out of its coverage of the story.

The hilarious irony in all of this? Linux, the platform the Adobe despised the most, is now the only platform that will give the time of day to Adobe. So, ah, Adobe, do you suppose Firefox Ubuntu users can expect their Flash plugin update on time for a change?

Running your online business like a rock star?

online business

An interesting pocket of web design is found on Naldz Graphics, with a gallery of 40 websites of rock bands. Now, the point of this post is “look at designs, be inspired in your own designs” and in fact some of these might work better for businesses other than a band.

We asked our own resident rock ‘n’ roll expert (he has a Frank Zappa poster in his cubicle) to rate how these designs work for a band as a business case.

Here’s some of the verdicts:

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Your Wealth Affects Your Internet Usage

Internet Usage

A stunning new report from Fast Company asks Why Are the Rich So Good at the Internet? It kind of seems obvious at first, but even within the tiers of people well-able to afford technology, there’s a difference in how much you use the Internet depending on your income.

The report is fascinating, and puzzling. But we think we can make some guesses as to what’s going on (take these with a grain of salt; they’re just theories):

  • The rich have more leisure time, so more time to play online.
  • The rich got that way through being thrifty, so they’re keener to use online shopping to find a bargain.
  • The rich have higher-tech jobs, so they’re naturally more Internet-savvy.
  • The rich are better educated, so they know more about what computers can do.
  • The rich have been able to afford computers for a longer time and so are more experienced. This is a little Easter egg – a $40,000/year and $80,000/year salary can afford the same computer – in 2010. In 1990, computers were much more expensive compared to the cost-of-living then, so only the richer household could have afforded them then. The poorer users have to catch up in learning.

Tips to Prevent Litigation Against Your Small Business

prevent-litigation

Lawyers will tell you that litigation once only happened to large businesses; these days it is increasingly happening in the small businesses environment as well. It can be disastrous for any business, but even more so for the smaller one that doesn’t always have the resources to pay for it and recover. If you own a small business, here are some tips to prevent litigation happening to you.

  • Watch your mouth. Being careful what you say or write will help to keep you out of hot water. These days some people are on the defensive all the time, which means a thoughtless joke or comment can be taken the wrong way and the next thing you know you are up for slander, libel or harassment of some kind.

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Hmmmm, Good Advice For Being A Good Client

hiring an online freelance web designer

We jumped when we saw the title of the post: How to be a good client, but then when we read the content, it wasn’t what we had in mind. Don’t get us wrong, it’s all good advice, but we’d really like to take this time to advise readers on how to get the most out of hiring an online freelance web designer:

1. Link to an example of what you want. As they say, a picture is worth a thousand words. You can talk to a designer all day, “I want an arty header and a side link bank, but it should move with the scrollwheel and have green and blue colors…” That can still be interpreted 100 different ways. Find a picture to start with, then detail how you want it different.

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Code injection into a user-accessible text field

Code injection

This is the biggest risk for the modern social web, because nearly every website has a comment or feedback form where visitors can enter content and post it to your page for other visitors to see. Now, what happens when you type some Javascript into a comment form on your blog and post it? How about an SQL database query, or some rogue PHP code? How about accessing your site with the malicious code in the address bar?

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Graphics And Website Design

Graphics And Website Design

Of course, the fact that these graphics makes your website pleasing to view is also extra helpful. Graphics in your website can also make your website easy to view and also easy to understand. Many people will have trouble reading long texts and deriving information from them.

By embedding all relevant information in your graphics, you are guaranteed to convey the needed information to your visitors.

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