According to SEO marketing company Oxygen Marketing appearing high in the organic search results for relevant keywords should be a priority for every drug rehab facility. The keywords and search terms that you focus on will depend on what sort of services you offer and how big your firm is, but there’s one thing you need to remember:
SEO is about the technical details.
Search engine optimisation is focused on boosting your website’s organic search rankings. You can create the best content in the world and have the best drug rehabilitation website on the internet, but you still won’t rank highly if you ignore the simple technical details.
With that in mind, I’ve put together a quick list of the top 5 things that drug rehabs often forget about when trying to improve their search engine rankings. They include:
- Make Sure Your Page Load Times Are Low
People don’t hang around to wait for websites that load slowly. Slow page load speeds are also seen in a negative light by Google and other search engines. It is therefore essential to make sure that you minimise your page load times as much as possible. Choose a fast hosting provider, make sure that you’re following content best practices, and only use plugins when they’re really necessary.
- Get Backlinks
The importance of backlinks can’t be underestimated. They are essential for building your website authority and therefore for SEO. Focus on building high quality backlinks through forum posting, online business directory listings, and guest posting.
- Make Use Of Local Keywords
Unless you’re a major Drug Rehab, there’s little chance of you ranking for highly competitive keywords like ‘best drug rehab’. Don’t waste your time and money trying. Instead, focus on relevant local keywords that are going to drive relevant traffic to your website.
- Make Sure You Have A Good Sitemap
A sitemap basically guides search engine crawler bots as they scan through your website. A high quality sitemap makes crawling easier, and will ensure that they don’t miss any important content. There are plenty of sitemap generator tools out there, so make sure that you’re using one.
- Get Active On Social Media
Although Google claims that your social media presence doesn’t directly impact SEO, it does. For example, a decent social media presence with active profiles on the major platforms will help drive traffic to your website. Search engines see traffic as an indicator of authority. So, more traffic means higher website authority, which means higher search engine rankings. Social media is very important.
SEO doesn’t have to be difficult. Stick to the basics, don’t take shortcuts and making sure that you’re doing the things that count. You probably won’t see results overnight, but they will come – be patient and wait and see. It’s worth putting the effort in now for the long term rewards.