Link building is a vital component of SEO for any online business or website. It’s no different for lawyers or law firms who are looking to improve their SEO ranking. In fact, a SEO strategy without link building is very unlikely to succeed, simply because backlinks are such a big ranking factor used by search engine algorithms.
But What Is Link Building?
If you haven’t heard of link building before, don’t worry – it’s pretty simple. In fact, it’s almost as easy as creating decent content for your own website. It refers to placing the link to your website on other high authority sites across the internet. This can be done in a number of ways, but the most popular is through guest posting.
The most backlinks that your website has from other sites, the more credible it will appear in Google’s eyes. Well, this isn’t actually completely true, because it’s a bit more complicated than this. Backlinks from other high quality sites are worth more than backlinks from poor quality sites, while backlinks from very poor quality sites could even result in penalties. It is better to have one link from a number of sites than a number of links from one sites, because every new site that links to you will increase your credibility.