If you are not tracking open rates for any of your email marketing campaigns then you should be. If you did check your tracking numbers you may be shocked at how few of the emails that you send actually get opened.
There can be many reasons for this, and it can be very frustrating, spending time making sure your email is as good as it can be, only to see more than half your subscribers don’t even open it. However, there are some actions which you can take to improve open rates and one of the most effective is to improve the subject lines of the emails you send.
One of the most obvious reasons subject lines can impact on open rates is that many people simply scan the subject lines when checking their email, and if they like it they open the email, and if they don’t it gets trashed. This might sound brutal but it is the reality.
Making your subjects more appealing means they must first spark interest in the person looking at them and this interest can fall into one of three specific categories.