Google Business Profiles: Hidden Features You Should Be Using Right Now

Google Business Profiles: Hidden Features You Should Be Using Right Now

Website Marketing /

Google has elevated Google Business Profile (GBP) from being a simple digital “phone book” listing to a powerhouse that can help you build local visibility, boost your search engine rankings, and even turn browsers into buyers before they even click on your site.

However, many businesses are simply scratching the surface of what is possible.

So, let’s dive into the hidden features of your GBP that you should be taking advantage of today. We’re not talking about old advice like “upload photos,” “respond to reviews,” and “post updates.”

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What’s the difference between UX and UI design?

What’s the difference between UX and UI design?

Website Development /

Alright, web design devotees and confused creatives, gather ’round! We’re about to embark on a journey through the often misunderstood lands of UX and UI design. It’s gonna be more enlightening than that time you finally figured out the difference between “your” and “you’re”!

But first, let me spin you a yarn from the trenches of design confusion. Picture this: It’s 2014, and I’m at a job interview for a “UX/UI web designer” position at a hip tech startup. The interviewer asks me to explain the difference between UX and UI. Confident in my knowledge, I launch into a detailed explanation about how UX is all about making things look pretty, while UI is about making buttons work.

The result? A look of horror on the interviewer’s face that I hadn’t seen since I tried to explain Bitcoin to my grandma.

Turns out, I had it completely backwards. And thus began my journey to truly understand the difference between UX and UI design. A journey that, hopefully, will save you from similar embarrassment in your next job interview or dinner party conversation.

So, how do you tell the difference between UX and UI design? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into this design dilemma!

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The Importance of SSL Certificates: Securing Your Website and Building Trust

The Importance of SSL Certificates: Securing Your Website and Building Trust

Website Hosting, Website Security /

Hey there, website owners and digital enthusiasts! Today, we’re diving into a topic that’s absolutely crucial for anyone with an online presence: SSL certificates. Now, I know what some of you might be thinking – “SSL what now?” Don’t worry, by the end of this post, you’ll not only understand what SSL certificates are, but you’ll also know why they’re so darn important for your website’s security and your visitors’ trust.

Let me kick things off with a quick story. A few years back, Slinky Web Hosting was working with a small business owner – let’s call her Sarah. Sarah ran an online boutique selling handmade jewellery. She was doing pretty well, but she noticed her sales weren’t growing as fast as she’d hoped. When we dug into it, we realized her website didn’t have an SSL certificate. Potential customers were getting scared off by those “Not Secure” warnings in their browsers. Once we fixed that, her sales shot up by 30% in just two months! But more on that later. Let’s start with the basics.

What is an SSL Certificate?

SSL stands for Secure Sockets Layer. An SSL certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection. Think of it as a digital passport for your website. It proves you are who you say you are and allows for secure communication between your website and your visitors’ browsers.

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personal appearance

Consult a Professional Digital Marketing Agency Before Going Online

Business Advice, Website Marketing / , /

These days every business should have an online presence. Doing business today is not like it was a decade or more ago. With laptops, tablets and iPhones, your customers or clients spend much of their time online, so this is where you must be. Otherwise, your business will not be as successful as it should be.

But getting online is not as simple as throwing up any website and hoping you will be found. Consulting a professional digital marketing agency before you start will enable you to get up and running without making many of the mistakes that can hinder your business and make it look amateurish, not to mention bury it many pages below the top search engine results.

Just as you wouldn’t dream of designing your own logo without any professional help, or writing out and designing an advertising brochure by yourself, so you need to consult a professional digital marketing agency to ensure you get all the components right. After all, your business website is a marketing tool, just like a big ad in the newspaper was for businesses long ago – and still is, to some extent.

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Google Search Console

How To Use Google Search Console To Improve Your SEO

Website Development /

Whether you are an SEO beginner and need simple SEO tactics or are a seasoned pro, Google Search Console has to be regarded as one of the most effective and powerful SEO tools you have available, and better than that, it is free.

Of course, there are many marketing tools and many variants of the ‘correct’ SEO strategy that can be paid for, and some of them are regarded as ‘must-have’ by a large proportion of SEO experts, but anyone who doesn’t use Google Search Console, is missing a trick.

To clarify any confusion, Google Search Console was previously called ‘Google Webmaster Tools‘ so you may have heard of, or even used it when it had its old name.

Its main role is to help monitor how your website appears in the search engine results on Google, and if there are any problems, to help you identify and sort them.

Those errors can come under many categories and require different actions which can include fixing broken backlinks, submitting sitemaps, or correcting technical errors that have arisen on your website.

As for SEO, Google Search Console offer huge opportunities for you to fix or optimise your website, and here are some of the ways that it enables you to do so.

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5 Tips For Entrepreneurs And Business Owners Who Wish To Invest In Shares

5 Tips For Entrepreneurs And Business Owners Who Wish To Invest In Shares

Business Advice / , /

You may be someone who owns a business or who derives their income from several sources thanks to your entrepreneurial skills, and this post relates to another means of increasing your wealth, which is investing in shares. Share investment is one of the core means of wealth creation that financial planners regularly plan for and manage for their clients, and the beauty of share investing is that entry to it is relatively easy.

Unlike property investment, where you need a huge level of capital or need to be prepared to borrow hundreds of thousands of dollars, you can get started with share investment with as little as $1,000. Obviously, at that level, you are not going to earn a huge return, but it is a great way to dip your toe in the water and to see if you like share investing.

If you do and plan to increase your level of investment significantly, then we again stress it is important that you discuss this with Perth financial planners. Trying to trade shares without advice or support is a recipe for disaster. In addition to speaking to your financial planner, there are several core principles that you must follow. These ensure that you buy and sell shares sensibly and that you reduce your risk of losses.

Below we have highlighted five tips as these are the most important ones to follow and thus stay true to share investing’s core principles.

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Why The Costs To A Business Of Drug Addiction Are More Than Monetary

Why The Costs To A Business Of Drug Addiction Are More Than Monetary

Business Advice / , /

The people who require admission to a drug rehab program come from a wide variety of backgrounds. Not all are the archetypal “down on their luck junkies” that the movies tend to depict.

Drug treatment facility Seasons Bali insists that many of the individuals in drug rehab are in professional roles, including lawyers and accountants, and others are in gainful employment.

According to Seasons Bali, business and drug addiction raise many issues, including the level of support given to employees by employers when drug addiction occurs, and the impact that drug abuse can have on a business.

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5 Reasons Why Drug Addiction Is More Common Amongst Well-Paid Professionals Than You Might Expect

5 Reasons Why Drug Addiction Is More Common Amongst Well-Paid Professionals Than You Might Expect

Business Advice / , /

If surveyed people about who they imagine a typical person attending drug rehab might be, it is almost certain that a majority would describe someone who has come from a broken home, perhaps an abusive childhood or whose life has been one mired in poverty.

That classic model of a typical drug addict, according to the drug and alcohol rehabilitation facility, Sivana Bali, probably comes from media depictions of drug use and abuse.

Whilst it cannot be denied that some people who have not had the most idyllic of lives do turn to drugs, it must also be pointed out, that many well-paid professionals have also fallen under the spell of drugs and require drug rehab services.

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7 Reasons Every Family Lawyers Business Should Be Using Email Marketing

7 Reasons Every Family Lawyers Business Should Be Using Email Marketing

Website Marketing /

When it comes to marketing your family lawyer business online, there is one way to do so that has stood the test of time, and that is email.

Email marketing is tried and tested with countless businesses relying on its effectiveness to promote their goods and services for a significant proportion of their revenue.

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