Business Plan

What Should be in Your Business Plan

Behind every successful business there is a comprehensive business plan. According to experienced financial planners Andep, there are many things this plan should contain, apart from your personality, including a financial planning section. This should be written by a financial advisor, or at least from information they have provided. Having a financial planner to help will show any lenders that you are serious about your business and they will be able to quickly see whether it is a viable investment opportunity for them.

Here are some of the other things that should be in your business plan: –

  • The title page is more important than you might think. By including this page your lenders will be able to quickly see what the plan is for and general information about it.
  • A one-page business summary. This will need to be written after everything else, but it should be included in the front so investors can get a comprehensive, but brief idea of your business.
  • About your business: this is all the information about the structure, registrations, premises, location, staffing and your products or services.
  • Your marketing plan: You need to do a marketing analysis of the industry you are entering, describe your target market and your competitors. Detail your key marketing plans and how you intend to meet your targets – digital marketing, traditional marketing, email marketing? This will show investors you know what you are doing.

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